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Make Baobab Famous!

What might you ask is BAOBAB and why make it famous?

The baobab is a fruit that grows on what they call the 'Tree of Life' in Africa and is a symbol of life and positivity. People don't realise that this fruit has the potential to transform millions of lives. The truly giving founds from Aduna have created this campaign to make baobab famous to help give 10 million rural households in Africa an income from this amazing fruit. 

In Africa there is no such thing as a baobab plantation; every tree is community-owned and wild-harvested. Growing in the driest, remotest regions of 32 African countries, up to 10 million rural households can supply baobab fruit from a crop that already exists but currently goes majority to waste. National Geographic estimated that if there were a global demand for baobab this existing crop could be worth a billion dollars to rural Africa.  The only problem is that 95% of people have never heard of it. 

What are the nutritional benefits of Baobab? Here is what the guys at Aduna have to say about it... 

1. PROMOTES HEALTHY DIGESTION
In the UK, 80% of the population do not eat enough fibre, which is a key nutrient for digestive health. Aduna Baobab contains almost 50% fibre, half of which is soluble helping maintain healthy digestion and regularity. Baobab is also a rich source of calcium, which contributes to the normal function of digestive enzymes.  

2. KEEPS YOU ENERGISED
Baobab is an excellent source of thiamin, calcium, vitamin C and a source of vitamin B6, all of which contribute to normal energy-yielding metabolism. Vitamins C and B6 also help reduce tiredness and fatigue. Vitamin C helps with the absorption of iron (also found in baobab), which is known to increase energy levels.

3. MAINTAINS A HEALTHY IMMUNE SYSTEM
Maintaining a healthy immune system is vital to our overall health and wellbeing as it helps our body defend against infections and illnesses. Baobab is an exceptionally rich source of vitamin C; this along with vitamin B6, contributes to the normal functioning of the immune system.

4. HIGHEST AMOUNT OF ANTIOXIDANTS OF ANY FRUIT
Baobab has one of the highest antioxidant capacities of any fruit in the world. It contains almost five times the antioxidants of fresh acai berries and twice that of goji. Antioxidants help protect our cells from damaged caused by free radicals.

5. HELPS REDUCE THE VISIBLE EFFECTS OF AGEING
Having healthy skin isn’t just about how you look on the outside, it’s about looking after yourself on the inside too. Baobab’s high levels of vitamin C helps to protect cells from oxidative stress and contributes to the normal formation of collagen in skin. It also helps with the regeneration of Vitamin E, which protects and repairs the skin.

6. PROMOTES THE PRODUCTION OF COLLAGEN FOR HEALTHY, GLOWING SKIN
The polyphenol content of baobab is significantly higher than most other fruits. Preliminary research has shown that this could help reduce the visible effects of ageing. It is also rich in antioxidants, helping fight free radicals, which in turn helps prevent premature skin ageing and reduces the speed at which the skin cells age.  Additionally, the vitamin C found in baobab contributes to the normal formation of collagen in skin, which helps retain your skin’s elasticity – keeping it strong and smooth.

7. GREAT FOR PRE AND POST WORKOUT
What you eat before or after your workout is important for fuelling your body and improving your performance. The food and drinks you consume after a workout is crucial for optimising the recovery process and ensuring your body has the right nutrients to recover. Vitamin C, thiamin, calcium and vitamin B6 contribute to normal energy metabolism. Potassium and calcium contribute to normal muscle function and thiamin helps support the normal functioning of the heart.

8. NATURAL DETOXIFICATION
Vitamin C is essential for body detoxification as it helps cells to neutralise free radicals that cause cellular damage. Lack of vitamin C prevents the body from processing toxins which compromises the functioning of our liver.

9. HELPS MAINTAIN NORMAL BLOOD PRESSURE
High blood pressure can increase your chances of developing serious conditions. However, a change in lifestyle can help to improve this. Vitamin B6 contributes to the formation and maintenance of normal red blood cells, important for good heart health.

10. HELPS CONTROL BLOOD SUGAR LEVELS
Baobab contains almost 50% fibre, half of which is soluble which can help control blood glucose levels, improve blood cholesterol levels and heart health. The high level of soluble fibre is ideal for those with Type 2 diabetes as it promotes the slow release of sugars into your blood stream, helping to prevent sugar spikes.

So the question is if its so good for us and noone knows about it and it can help millions of familys what can we do to help?

You can get involved in the campaign by as little as tweeting the hashtag #makebaobabfamous to getting your brand or blog behind it and most importantly support the campaign that Aduna are fundraising for with Virgin Money as they are down to the final now > here <

 

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