Moral Fibre Food

It started when I decided to create a business that promoted a healthy lifestyle. My love of fruit, vegetables, great flavours and an active lifestyle led my to develop a snack that would replace my love of homemade cakes as I came to the realisation that refined sugar was highly addictive for me and it was time to do something about it. This led me down the path of raw food and experimenting with only plant-based ingredients. The products became naturally free of gluten and dairy too.

At the moment I do just about everything with great support and help from my team...making the snacks, social media and marketing, attending food events, ordering supplies, fulfilling orders, customer liaison. As a graphic designer in my previous life, it was essential that the brand reflected the quality, ethos and innovative aspects of the products.