Zita West and Leonora Bamford identified a gap in the market when it comes to choosing nutritional supplements for children, especially in order to nourish children to help build healthier bodies. Zita West’s interest has been in health and supplements for fertility and pregnancy, and together with My Baba founder Leonora, a mum of two, they created a multivitamin and probiotic powder aimed at children aged 12 months to 4 years. This age group has been identified as the most in need of a nutritional boost. Since creating the packaging, research has concluded that the product is suitable for 12 months to 12 years.
Any supplement is only as good as a child’s willingness to take it and parents know that children can be finicky about the taste no matter how nutritious. This is why the multi-biotic formula in this brand new product range comes in a delicious powder form and contains a mix of vitamins, minerals and probiotics.